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Our Creative Team. Fueling stories with imagination, innovation, and impact.
Russell Underhill
Executive Producer & Co - Founder After winning an international award for his first short film, Russell started his film career as a commercial director. He spent more than fifteen years directing commercials for leading companies around the world. As a director, his work has been awarded on several occasions in New York, London, Southeast Asia and South Africa. In 2012, Russell set up Propeller Films in South Africa and has produced more than one hundred commercials for other directors (both established, award winning directors as well as brand new talent) In 2018, Russell co- founded Propel Visions in Kenya and that company quickly began producing campaigns for blue chip clients from Africa and around the World. This was closely followed by the establishment of Propeller TV & Media in Lagos, Nigeria. Russell has produced and directed work for clients from as far afield as Denmark, the UK, Nigeria, Kenya, South Africa, Australia and the UAE. He brings that experience to Nigeria with the establishment of Propeller TV & Media as a locally based production company in West Africa with the best available producers on the ground. Russell motto is: "Always deliver more than we promise. And have fun doing it"
Bidemi Okorodudu
Executive Producer & Co - Founder Bidemi is a skilled media entrepreneur with years of experience working in the advertising and marketing space having led marketing activities for international brands in Nigeria as well as a consultant through his own firm. Having coordinated marketing activities for multinationals such as Canon, Oracle and Cisco, he knows the importance of quality of service delivery. This level of client service is the same that he brings to our valued client. He prides himself in having a globally-oriented outlook, having lived and worked between Nigeria and the US, studying at the University of West Georgia where he majored in Business Administration. His love for film extends to attending the New York Film Academy where he pursued an interest in screenwriting. He is currently pursuing an MBA through Queen Mary University of London.
Kanmi da-Silva
A Winner of the MLP Pearl award for Advertising Effectiveness, 2007, Kanmi has worked in Advertising and Marketing Communications for over 30 years in several advertising agencies. He started as an Art Director and rose to head the Creative Department in Insight Communications, before fully concentrating on nurturing a new production unit in that company. An alumnus of the Lagos Business School and New York Film Academy, ‘Kanmi in the last 25 years, has written, co-produced and co-directed some of the most notable television commercials and documentaries as well as directing photography shoots and events locally and internationally for international brands and some of Nigeria’s biggest brands. Some of these include campaigns for Nigeria Breweries Plc with Heineken beer, Gulder beer, Star beer, Legend Extra Stout and Amstel Malta. For Pepsico Nigeria, Pepsi Cola, Mirinda and Seven-Up. Others include, GSK’s Ribena, Lucozade Boost Energy Drink, Macleans toothpaste, Andrews Liver Salt and Horlicks Powdered Milk. Cadbury’s Bournvita, WAMCO’s Peak Milk, Visafone, Sterling Bank, FCMB, Econet Wireless, Indomie Noodles, Samsung, AXA Mansard, Golden Penny, MTN, AXA Mansard, Bank PHB, Soulmate Industries Ltd., Vitafoam, Inlaks, 9Mobile and many others.
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Some of the television commercial works include Gulder’s ‘Rich Label’, Lucozade Boost ‘Cheetah’, Ribena ‘Bikers 5’, Milo’s ‘Actigen E’, Sterling Bank’s ‘1 Customer Bank’ series, Visafone ‘Visa’ launch, MTN ‘PULSE’, GSK ‘Macleans is Back’ series, The Abiola Ajimobi re-election campaign series, Legend Stout ‘Express it Now’ series, Amstel Malta ‘Be The Best You Can Be’, Peak ‘456’, Star Lager Beer re-launch and virtually all award winning TV Commercials that came out of Insight Communications between 2002 and 2016.
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Beyond being a key force behind many successful brand and political campaigns on the Nigerian Advertising landscape, Kanmi remains an inspiration to many upcoming ad men and women.